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Trends Analyst Talks Cannabis

Packaging tips for CBD products.

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By: Marie Redding

Senior Editor, Rodman Media

 
MakeUp in NewYork featured the presentation, “The Rise of the Cannabis Economy,” with Emily Safian-Demers, Trends Analyst at JWT Innovation Group. 

“It is exploding into a fully-fledged movement…” said Safian-Demers, to attendees in the packed conference room.

Cannabis has been rebranded as a lifestyle product, appealing to a new demographic — beyond its “hippie roots” — and packaging for products that contain CBD and hemp oils are evolving as well, with a new high-end look.

How are these brands are appealing to target consumers? CBD products have a luxury status, Safian-Demers said, noting that packaging should be at the same luxe level. 

Child-resistant features are becoming increasingly important as well, for CBD products. 

Safian-Demers showed one example, Mother & Clone, which is a line of CBD products geared toward moms. The packaging is child-resistant, because the products contain micro-doses of CBD oil.

Stay tuned for more coverage of this presentation.



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